SPONSERSSHIP FOR UEFA CHAMPIONS LEAGUE

Sponsorship
Like the FIFA World Cup, the UEFA Champions League is sponsored by a group of multinational corporations, in contrast to the single main sponsor of the Barclays Premier League, the Ligue 1 Orange or Serie A TIM. When the Champions League was created in 1992, it was decided that a maximum of eight companies should be allowed to sponsor the event, with each corporation being allocated four advertising boards around the perimeter of the pitch, as well as logo placement at pre- and post-match interviews and a certain number of tickets to each match. This, combined with a deal to ensure tournament sponsors were given priority on television advertisements during matches, ensured that each of the tournament's main sponsors was given maximum exposure.[4]
The advertising boards are a source of criticism, due to their larger size compared to those in other leagues such as the Premier League. Their larger size means that, at some grounds, such as Old Trafford, Anfield, and Stamford Bridge, the front rows of seating cannot be used as their views of the pitch are blocked by the extreme size of the boards; accordingly, some season ticket holders are not guaranteed tickets for games and have to sit in seats other than their usual ones for games. Additionally, some stadia use the flat area in front of the front rows of seating for wheelchairs and disabled seating, so the

The Champions League logo is shown on the centre of the pitch before every game in the competition
The tournament's current main sponsors are:
• Ford
• Heineken (excluding Norway, France and Russia, where alcohol sponsorship is restricted. In France the Heineken adboard is replaced with an adboard with the sentence: "Great Together" and in Russia the Heineken adboard is replaced by a "No To Racism" adboard)
• MasterCard
• Sony
o The PlayStation series also sponsors the tournament as one of Sony's brands
• UniCredit
Adidas is a secondary sponsor and supplies the official match ball, as they do for all other UEFA competitions.
Konami's Pro Evolution Soccer is also a secondary sponsor as the official Champions League video game.